March 09, 2010
Veggie Central
***SATELLITE B-ROLL ALERT***
Thursday, March 11, 2010 15:30-15:45 & 19:00-19:15 ET
Friday, March 12, 2010 08:00-08:15 ET
Actress Jennie Garth Brings Veggies to New York’s Grand Central Station
Celebrity Mom Shares Her Secrets for Getting Kids to Love Their Veggies at “Veggie Central” Event
Actress and mother of three Jennie Garth knows that it can be adinnertime struggle to get picky eaters to touch the vegetables on their plates, and strives to teach her own kids important lessons about good nutrition and foster an appreciation for vegetables. As part of her commitment to instilling a life-long love of vegetables, Jennie joined forces with the makers of Hidden Valley® Salad Dressings and the Love Your Veggies™ campaign to host an interactive veggie-focused event called “Veggie Central” in the heart of Manhattan on March 11th.
“Veggie Central” featured hands-on recipe demos and gave kids the opportunity to get their hands dirty in the garden, while learning that veggies can be fun and delicious from plant to plate. Fourth and fifth grade students from Brooklyn’s PS 58, and the Bronx’s PS 196 and PS 230 were invited to partake in an exclusive opportunity to meet Jennie, to prepare veggie recipes and to learn about the importance of incorporating vegetables for a well-balanced diet. The event also featured many veggie-focused activities, including veggie trivia, ranch fountains, a veggie forest and plenty of fresh vegetables to snack on.
Jennie Garth, currently starring in the iVillage.com Webisode series “Garden Party” sponsored by Hidden Valley® Salad Dressings, skyrocketed to stardom with her role as Kelly Taylor on Beverly Hills, 90210. The show became a ratings juggernaut, lasting 10 seasons, and remains one of the most successful television series produced. Jennie most recently competed on ABC’s hit show Dancing with the Stars and over the years has appeared in numerous successful television series and TV-movies. Jennie and husband, actor Peter Facinelli have three daughters. The family enjoys spending time at their home in Los Angeles and ranch in Northern California.
B-roll will include the following:
- Footage of Veggie Central event at Grand Central in New York City, including footage of elementary school kids entering event
- Footage of celebrity mom and actress Jennie Garth’s recipe demo with elementary school children
- Footage of celebrity mom and actress Jennie Garth interacting with Veggie Central event activities and speaking with media
- Footage of gardening expert Jeanne Pinsof Nolan’s gardening demo with elementary school children at the Veggie Central event
- Soundbites from celebrity mom and actress Jennie Garth
- Soundbites from event attendees
DATE: Thursday, March 11, 2010 and Friday, March 12, 2010
TIME: 3:30-3:45pm ET, 7:00-7:15pm ET on March 11
8:00-8:15am ET on March 12
SATELLITE: Galaxy 19 (C-band)
TRANSPONDER: 16
DOWNLINK: 4020 (H)
TROUBLE: 212-967-6427 x5100
Sponsor: The Makers of Hidden Valley® Salad Dressings and the Love Your Veggies™ campaign
For more information about this b-roll or for any other questions, call Heidi Floyd at 973-263-8585 ext. 25 or email
